AS
@
TUTORS
2025 MDES THESIS
IDCE HGK FHNW BASEL
JIRI OPLATEK
TED DAVIS
BÉRÉNICE SERRA
INVAR TORRE HOLLAUS
POST-POSTER
A GRAPHIC MEDIUM REWIRED BY INTERACTION
1
INTRODUCTION
Election posters
in Vilnius, 1993
© P. Lileikis
Challenge HOW WE ENGAGE WITH
URBAN ENVIRONMENT &
communicate in public space
Regionale 25 Poster
in Basel, 2025
© Grace H. Park
bridgING graphic design
with emerging technology
to create living, responsive
urban artifacts
2
RESEARCH
“How can posters evolve from one-directional messages
into responsive systems that engage people and environments?”
posters are part of
a messy urban media system,
not just isolated artifacts.
Matthew Fuller,
Media Ecologies,
2005
communication is shaped by feedback
and context—designers are no longer
sole authors.
Heinz von Foerster,
Ethics and Second-Order Cybernetics,
2003
the aesthetic experience emerges from an orchestrated interplay between immersive action and reflective distance.
Katja Kwastek,
Aesthetics of Interaction in Digital Art
2013
the
poster
as a
cybernetic
surface
The ‘Lennon Bridge’
in Hong Kong, 2019
© Tai Wo Hau
ACDC Poster with Graffiti
in Berlin, 2025
© Grace H. Park
Installation view of teamLab Borderless
in Tokyo, 2001
© Teamlab
Oto Nové Swiss
Studio Feixen, London, 2017
Demo Festival
Studio Dumbar, Amsterdam, 2020
Blowing in the wind
Ogilvy, Stockholm, 2015
3
EXPERIMENTS
«Plakate aus der sammlung
des gewerbe museums basel»
Armin Hofmann,
1961
«Typographie kann unter umstÄnden kunst sein»
Wolfgang Weingart,
1973
«Giselle»
Armin Hofmann,
1959
Timeloops Mockup over 24 hours
PIR Motion Sensor
ACCELEROMETER
Sound Sensor
Clock Sensor
Temperature Sensor
Microphone Sensor
TOF Distance Sensor
Distance Sensor 2
CO₂ Sensor
Humidity Sensor
Light Sensor
Air Quality Sensor
Distance Sensor
Ultrasonic Sensor
RGB Light Sensor
RGB Proximity Sensor
Photoresistor Module
Typographic experiments using Live wind data of location from OPENWeatherAPI
Image and typography layer experiments using Poem and Photography based on location from GEMINI API and USPLASH API
4
APPLICATION
Moby Dick – das Solo
Herman Melville, Theater Basel, Annual play
Arrangement of information structure
& detail design (micro typography)
Call for action → direct instruction
how to activate the interaction
Inbetween frames control
or Intuitive ideas?
Floss Festival 2024
© floss.ch
MODEL MINORITY
Benjamin Truong, 2025
© Shahin Hefter
MODEL
MINORITY
Treibstofftage Basel 2025
@ ROXY Theater
Directed by Benjamin Truong
Provoking Poster :
Giving back the gaze
①
Prejudice from Distance
②
Standing out from the background
—Being part of the environments or not
③
Horizontal Location
distance
Time & Location
Silver print
reproduced in digital
5
CONCLUSION