Carnault is a luxury E-cigarette Brand that values Swiss precision and craftmanship.

As a graphic designer, my responsibility was to deliver a full brand guidebook for the brand. Considering the usage of logo, color, printed and digital materials that are produced inhouse, I developed a brand guideline.

The complete Brand book contains target group analysis, USPs, offerings, design principles, brand essence including brand mission, vision statement and value proposition. It was important to unify the tone of voice including slogans, sublimes and terminologies also for the continuity of the brand. Most importantly, the brand's main color green was always shifting depending on print situation and it was urgent to unify it to a curated scheme of colors including main green color, point gold color and other sub colors. Other than that it was a big scale of guideline setting work that included, moodboard, photography rules, logo rules, typography rules and even forms, slides and visual merchandise design.



Carnault AG
199X