








REGIONALE 25
Identity & Poster Design Proposal
CLIENT
Identity & Poster Design Proposal
CLIENT
Die Regionale ist ein alljährliches Ausstellungsprojekt für zeitgenössische Kunst in der Region Basel, dem Elsass und Südbaden.
We live in a hyperconnected world where technology is largely controlled by multinational tech companies and their market-driven mentality. Electronics manufacturing, use, and waste are causing mounting problems for the environment. It’s vital that we continue our search for new solutions to break free from this vicious cycle, while also enjoying what truly brings us pleasure in life and our relationship with nature. The artistic dimensions of technology, which is both poison and remedy, can convey a new way of thinking and the potential for escape. The works presented in the exhibition invite us to leave gravity, in every sense of the word; through tangible alternatives in plastic art forms alongside sound and visual experiences. Échappée Belle invites us to navigate through and sometimes sidestep this digital society, to provide a change of perspective and bring a fresh sense of wonder to our everyday lives and our future.
This poster was created through a multi-step digital workflow combining machine learning, 3D modeling, and motion design. The process began with a custom object detection interface, trained to recognize gestures and visual inputs from different artists. These detected elements were captured and layered over a looping base video featuring deliberate glitches and distortions. The exhibition title, L’Échappée Belle, eine digitale Flucht, was modeled in 3D to resemble a metallic trophy or medal. This object was animated to rotate and glitch using Cinema 4D and then composited into the video using After Effects. Additional layers of motion graphics, typography, and texture were created and refined in After Effects to merge the various elements into a single animated composition. Each step was carefully aligned to maintain synchronization between machine recognition, glitch timing, and typographic motion.
HEK (Haus der Elektronischen Künste)
We live in a hyperconnected world where technology is largely controlled by multinational tech companies and their market-driven mentality. Electronics manufacturing, use, and waste are causing mounting problems for the environment. It’s vital that we continue our search for new solutions to break free from this vicious cycle, while also enjoying what truly brings us pleasure in life and our relationship with nature. The artistic dimensions of technology, which is both poison and remedy, can convey a new way of thinking and the potential for escape. The works presented in the exhibition invite us to leave gravity, in every sense of the word; through tangible alternatives in plastic art forms alongside sound and visual experiences. Échappée Belle invites us to navigate through and sometimes sidestep this digital society, to provide a change of perspective and bring a fresh sense of wonder to our everyday lives and our future.
This poster was created through a multi-step digital workflow combining machine learning, 3D modeling, and motion design. The process began with a custom object detection interface, trained to recognize gestures and visual inputs from different artists. These detected elements were captured and layered over a looping base video featuring deliberate glitches and distortions. The exhibition title, L’Échappée Belle, eine digitale Flucht, was modeled in 3D to resemble a metallic trophy or medal. This object was animated to rotate and glitch using Cinema 4D and then composited into the video using After Effects. Additional layers of motion graphics, typography, and texture were created and refined in After Effects to merge the various elements into a single animated composition. Each step was carefully aligned to maintain synchronization between machine recognition, glitch timing, and typographic motion.
HEK (Haus der Elektronischen Künste)
2025
Digital Print Posters for Exhibition / Motion Poster
Digital Print Posters for Exhibition / Motion Poster